Strategy LabReduce showroom drop-off after price
On trackExecutive Summary
Buyers want the iX1 and i4, but drop off after the price reveal. Reframe price as total cost of ownership, push the hottest leads first, and order to real demand now — or Paris, Munich, Milan and Madrid run dry in 6–8 weeks.
Targets
The proposed strategy
3 movesReframe the talk
Personalised range & charging simulations
Neutral, usage-based Tesla / Mercedes / Audi comparison
Narrative adapted to profile & objections live in the showroom agent
Act on hot demand
Prioritise highest-intent leads first
Faster sales follow-up (52% → 70%)
Demo cars guaranteed in high-intent zones
Route test-drives to dealers with stock
Secure the supply
Order to detected demand, not history
Reallocate vehicles by real local demand
Hit an 8-week stock-coverage floor
Changes to Push into the Showroom Agent
4 movesOrder — iX1
+480–520
Order — i4
+160–180
Demo cars
+35
Delivery now
10–14 wk
| Model | Demand → proj. | Stock | Order | Risk |
|---|---|---|---|---|
| iX1 | 2,400 → 2,820 | 2,300 | +480–520 | High |
| i4 | 1,700 → 1,850 | 1,640 | +160–180 | Medium |
| X3 hybrid | 1,200 → 1,260 | 1,180 | +80–100 | Low |
| X1 ICE | 3,100 → 2,950 | 3,300 | −100–150 | Overstock |
Expected impact
Deployment